2012年4月20日星期五

Concerned about the recipient needs to grasp the gift marketing artery


Rapid development in the gift industry, professional, policy-oriented gift company commonplace, but really to achieve customer satisfaction, so that the gift industry as a model of the gift company is one of the few. It all boils down, this is the inevitable reaction of the gift industry from the traditional marketing model to the strategic marketing model transformation process. Going off track, but how in the transformation process of this gift industry, and grasping the gift industry trends, providing customers with more comprehensive and professional gift marketing program is the dream of many gift companies want to know. A legend in the gift industry, he has won beach totes wholesale the CCTV China Economic Person of the Year, the title of Mr. Shi Yuzhu IT Top Ten. Respected by everyone in the gift industry for his marketing theory in his article on "the needs of the recipient is the first article, the article sentence true knowledge, the following share with you, hope you can shed some light on the gift industry friends .
a Harvard University marketing education case, saying that Americans remember very clearly the first to fly a plane across the Atlantic, but the second who is, most people could not answer. But remember very clearly, why the third person? The third was the first flying over the Atlantic, women, so remember that. Thus, the importance of the first, in the gift must take your first manifested. So as a giver, how to find suitable gifts gifts, gift suppliers, how to provide customers with services?
the feelings of the recipient is the first
your gift is not the first gift, your service is not the best quality, not the final say, nor is my have the final say, I suggest to you I among consumers to go is to the recipient to do the research, to enterprise buyers to find the answer you want. The only teacher of the product loyalty is the consumer. Who consume my product, I who have thoroughly studied, the day to study my pain one day.
is derived from such an understanding and philosophy, melatonin's success is not accidental. In the pilot cities of Jiangyin, I personally go from village to town, visited from house to house to pull parents and old Granny. Holidays this year, not gifts, received only melatonin from these silly chat.
of "journey" success is not by chance, I personally play the game for 22 years, 15 hours a day to act as players look for flaws. Chen and Ding my competitors do not play games, and this is my advantage, I have chatted with the 2000 players, each at least 2 hours.
either melatonin or "journey", or are we just launched the golden wine, I have long advocated: wholesale cotton drawstring bags spend 70% of the energy and attention to consumers; to invest 20% of the energy to do the terminal execution; spend 10 % of the energy used to manage the dealers. Or to say, the success of melatonin, the success of the "journey" from the large number of studies consumers mind, and accurate grasp of the minds of consumers. So, for the gift in terms of the feelings of the recipient is the first.
So, for any product, good or bad, all in the mind of consumers. Especially in the custom pens wholesale current era of information explosion, a very large room for the selected gift case, only around the recipient, to truly meet their needs, solve problems, create value for them real depth to your service their mind, in order to get their approval, your value to be reflected.
invisible feedback is very important
for any one gift to the feelings of the recipient, only through the real contact with the recipient to judge. However, not every the recipient to come into contact, which requires businesses to invisible feedback collected.
melatonin beginning of the year-long test marketing in Jiangyin and Changzhou, tried during the promotion, advertising, sales, means that not every consumer can personally come into contact with, but in order to find a creative basis, we find a variety of ways, a variety of methods to a variety of feedback to find out just finalized our advertising strategy and marketing strategy.
for purchase gifts, purchasing finished to give the recipient an customer, whether the ability to feedback, feedback collected? Whether the product is satisfactory, the service is in place, what comments and suggestions? The saying goes: kill the mutant. Through various means, have taken the trouble to find the law of their choice gifts to customers must be very satisfactory service, you will become the first brand in the minds of the recipient, will be a great marketing the potential strength.

没有评论:

发表评论